Day: July 31, 2025

Japan in 2025 is witnessing the rapid evolution of "Oshi-Katsu" (推し活)—the culture of supporting one's favorite idols, characters, or artists. This latest fan-driven wave is transforming the nation's hospitality and…

Japan’s summer is often associated with crowded beaches and iconic festivals, but what if we told you there’s a more enchanting way to cool off? Hidden throughout the country are…