Japan’s vibrant pop culture is constantly evolving, and no phenomenon expresses this dynamism more than the rise of “Oshi-Katsu,” or fan activities. In recent years, passionate fans have been traveling across the country, seeking not only to support their favorite artists, characters, or franchises, but also to experience meaningful connections and adventures sparked by their devotion. Whether you’re a dedicated supporter or just curious about this cultural wave, dive into the Oshi-Katsu revolution — from its roots and rituals to hidden hotspots and expert travel tips for international fans.
What is Oshi-Katsu? Understanding Japan’s Culture of Devotion
“Oshi-Katsu”（推し活）literally translates as “supporting activities”— the acts of showing devotion to one’s ‘oshi’ (favorite idol, artist, anime character, or even sports team) through a range of creative expressions. The term has grown far beyond traditional idol fan clubs, now encompassing fandoms of anime, manga, games, VTubers, and more.
Rooted deeply in Japanese pop culture, Oshi-Katsu is shaped by the idea of giving back. Fans don’t just consume; they support through buying goods, attending events, and spreading the word online. In recent years, the evolution of social media and the bursting popularity of subcultures have propelled Oshi-Katsu into a national movement. People of all ages, not just teenagers or young adults, are finding purpose, community, and travel opportunities through their chosen ‘oshi’.
The Fusion of Oshi-Katsu and Travel: Pilgrimages & Fan Club Tours
A new travel trend is sweeping Japan: journeys inspired by devotion. Known as “Seichi Junrei” (聖地巡礼, meaning “pilgrimage to sacred places”), fans traverse the nation to visit real-world locations depicted in anime, connected to their favorite entertainers, or dedicated to pop culture icons.
It isn’t just about visiting tourist sights; it’s about personal meaning. From the famous steps of Tokyo’s Kanda Shrine (popularized in Love Live!), to remote train stations featured in animated films, fans retrace the paths of their oshi and reimagine those stories in reality. Increasingly, fan clubs and communities organize exclusive tours—offering backstage access, themed buses, and chance encounters with fellow enthusiasts, making every trip a memory.
The Oshi-Katsu craze for travel has made obscure spots nationally famous overnight and sparked new kinds of “pilgrimage” for music, sports, and stage fans as well. For travelers, these journeys promise immersion in real-life stories layered atop everyday Japanese culture.
Deep-Dive Destinations: Must-Visit Oshi-Katsu Spots Across Japan
Japan is dotted with unique places where Oshi-Katsu culture thrives. Here’s a guide for those who crave deeper, local fandom adventures:
- Akihabara (Tokyo): The global capital of anime and game culture. Home to multi-story stores crammed with rare figures, cafés where staff cosplay as your favorite character, and event spaces for idol showcases.
- Ikebukuro (Tokyo): A mecca for female fans, especially otome subculture devotees. Explore the sprawling Animate building, themed cafés, and specialty theaters.
- Oshi Shrines: Many shrines have become pilgrimage sites linked to famous series—like Washinomiya Shrine for Lucky Star. Don’t be surprised to see ema (wooden prayer plaques) with fan art!
- Themed Cafés: From permanent character cafés to limited-time pop-ups, enjoy exclusive menus, décor, and fan merchandise in immersive settings.
- Limited-Edition Shops: Exclusive goods drop all over Japan (often unannounced!), drawing crowds for collaboration pop-ups and conventions—each a badge of true dedication.
Venturing beyond Tokyo, look for local “collaboration cafés” in cities like Osaka, Nagoya, and Fukuoka—each offering their spin on fandom hospitality.
Local Encounters: How Oshi-Katsu Revitalizes Japanese Towns
Oshi-Katsu is more than a city phenomenon. Across the countryside, small towns have seen wild success through fan-inspired collaborations, pop-up events, and “fan tourism.” Anime and game companies now work hand-in-hand with local governments to create seasonal events—think city-wide scavenger hunts, custom manhole covers, limited train tickets, special hotel rooms, and street festivals themed to a particular anime or idol group.
For example, rural Gifu Prefecture experienced a surge in visitors after being featured in the film Your Name. Towns like Numazu in Shizuoka found new energy as the setting of Love Live! Sunshine!! Bringing in fans, events, and even inspiring new local products, Oshi-Katsu helps to support regional economies, introduce traditional crafts, and foster genuine community ties between fans and residents.
Essential Tips for Overseas Fans: Enjoying Oshi-Katsu in Japan
Dreaming of your own Oshi-Katsu journey in Japan? Here are some key tips to make your experience as smooth and memorable as possible:
- Respect Local Customs: While enthusiasm is appreciated, remember to be considerate—especially at shrines and in quiet towns. Don’t disturb regular worshippers or trespass in private spaces. Ask before taking photos where appropriate.
- Be Prepared for Reservations: Many themed cafés, exclusive pop-up events, and specialty tours require advance bookings, sometimes weeks or months ahead. Check official social media or websites for announcements and language support.
- Learn Some Basic Phrases: Even simple greetings in Japanese go a long way. Carry a translation app to help navigate.
- Join the Community: Participate in fan meetups, exchange badge pins, and celebrate with other fans—but always respect boundaries and privacy!
- Souvenirs and Limited Goods: Goods are often limited and can sell out fast. Be patient in queues, follow staff instructions, and avoid reselling.
- Support the Local Area: Try specialty foods, stay in local hotels, and experience traditional culture while you ‘oshi’—you’ll enrich your travels and build friendships that last.
With open minds and passionate hearts, Oshi-Katsu fans—domestic and international—are shaping a new kind of travel in Japan, one powered by passion, community, and unforgettable experiences.
