About “Your Japan Insider”

Welcome to Your Japan Insider — your gateway to the real Japan.

We believe that Japan is more than just cherry blossoms, sushi, and Mt. Fuji. Beneath the surface of well-known tourist spots, there are thousands of hidden gems, traditions, and vibrant trends waiting to be discovered. Our mission is to connect you with these “insider secrets”—the kind of knowledge only locals and true Japan fans usually know.

What Makes Us Different?

Our team is made up of people living across Japan: from snowy Hokkaido to the subtropical islands of Okinawa, from historic Kyoto lanes to edgy Tokyo neighborhoods. We travel, explore, and talk with locals, business owners, craftspeople, and students—seeking out the freshest trends and untold stories.

  • Off-the-beaten-path travel spots and natural wonders, from remote gorges to forest hot springs.
  • Authentic culture, including festivals, seasonal traditions, local foods, and crafts that rarely appear in guidebooks.
  • Deep dives into new Japanese trends: whether it’s underground art, unique fashion, pop-up cafés, or new technology.
  • Practical tips and real experiences, so you can travel like a local—not just a tourist.

Why Follow Us?

Japan changes quickly. Pop-up stores appear and vanish. Regional food crazes spread through word-of-mouth. Even century-old traditions evolve with the seasons. By following Your Japan Insider, you’ll hear about new attractions, events, and experiences before they go viral—and you’ll understand their roots and meaning.

We aim to be more than just another travel blog. Our goal is to inspire, inform, and give you the confidence to explore Japan with curiosity and respect.

Join Our Journey!

We invite you to dive deep—try new foods, hike secret trails, join festivals you’ve never heard of, and meet the people shaping Japan right now.
If you have a question, a topic you want us to investigate, or an insider tip to share, contact us anytime.

Let’s go beyond the obvious. Let’s discover the Japan only locals know. Welcome to Your Japan Insider!

Shiratani Unsuikyo, Yakushima