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Discover Japan’s Hidden Villages: The Rise of Third Place Tourism Transforming Rural Life

Japan’s countryside, long overshadowed by the neon glow of its cities, is now reinventing itself. Thanks to the country's latest trend, “Third Place Tourism,” hidden rural gems are being introduced…

arici July 18, 2025

Culture

Oshikatsu: How Japan’s Fandom Craze Is Transforming Pop Culture and Rural Towns

Japan’s “Oshikatsu” craze—where superfans dedicate time, money, and creativity to support their favorite pop idols, anime characters, or mascots—has exploded into a ¥3.5 trillion industry. But it’s not just a…

arici July 17, 2025

Travel

Japan’s Deep Nature: Top 3 Hidden Gems Locals Love

Japan is a country shaped by its wild edges—by ancient mountains, drifting sea ice, and forests that hum with wind and history. Beyond the iconic Mount Fuji and cherry blossoms…

arici July 16, 2025