Food

Tokyo’s old town neighborhoods are experiencing a quiet but sensational revolution in their sweets culture. Where the scent of incense from ancient temples lingers and retro storefronts line narrow alleyways,…

Autumn in Japan has always been synonymous with an abundance of seasonal flavors, but in 2025, the culinary scene is witnessing a true revolution. Across the country, inventive patissiers and…

Japan’s traditional sweets, wagashi, have charmed locals and travelers for centuries with their seasonal beauty, delicate flavors, and intricate craftsmanship. But now, Tokyo is witnessing a “sweet revolution”—a new generation…

Autumn in Japan is not only about fiery leaves and crisp air—it’s a sensory celebration where artisans bring to life the sophisticated flavors of the season. For 2025, a sensational…

Have you always thought Kobe is the be-all and end-all of Japanese Wagyu? Think again! Japan's rural heartland is quietly offering some of the most intimate and exclusive Wagyu experiences…

Curious travelers have always looked to Japan for its deep-rooted culinary heritage, but a captivating new trend is rising in 2025: hidden “fermentation cafés.” Tucked away in bustling metropolises and…

Are you craving a taste of Japan beyond the ordinary? In 2025, a new culinary frontier is emerging: Neo-Yokocho—modern food alleys that seamlessly blend retro charm with contemporary flair. Once…

Japanese fermentation culture is experiencing a renaissance in 2025, redefining the way people eat, travel, and connect with the country’s roots. Beyond its classic image of soy sauce and miso,…

Setouchi’s islands have always been rich in natural beauty and cultural history, but in 2025, a new wave of hidden island cafes has transformed these tranquil getaways into Japan’s ultimate…

Japan’s vibrant drinking culture has always been characterized by the lively atmosphere and diverse flavors of traditional izakayas. In recent years, however, a new phenomenon has been taking root in…